Peter Riedel directs the shoot of his new image trailer

Since spring, Peter Riedel GmbH presents itself in a new look. The modern and dynamic re-branding is intended not only to be carried outward via company cars, brochures and posters, but also through a new image trailer. And none other than the boss himself is directing.

“I am the company, even if that sounds arrogant to some,” explains CEO Peter Riedel. “I embody the company, am authentic, and know all of our products best because I developed them all myself. I guarantee the quality and stand fully behind it.”

The self-confidence and his expertise should also shine through in the new image trailer. He wrote the screenplay in close collaboration with Chemnitz cinematographer Aris Bibudis and, as usual, relies on regional know-how for the production. They have been refining the details for a quarter of a year and already have the first shots from the home workshop in the can. Aris Bibudis is regularly booked by ARD and ZDF for their documentaries.

Next, filming will take place during assembly work at the Bergisel Ski Jump in Innsbruck and at the Stams Ski Gymnasium. Viewers can look forward to exciting, detailed close-ups and thrilling aerial shots of Europe’s most beautiful jumps, all equipped with Peter Riedel GmbH's patented tracking system. The premiere of the almost four-minute image trailer is expected to be shown at the 51st International Ski Congress of the FIS, which takes place in May 2018 in Costa Navarino, Greece.