Revitalization for the external image of Peter Riedel GmbH
ZURICH - After Peter Riedel GmbH reached new heights with Vikersund's world-record track, it is now also pursuing new paths in another area of operation and is driving an image change in external communication. In cooperation with the S-Print agency from Annaberg-Buchholz, new marketing avenues are to be explored.
ZURICH - After Peter Riedel GmbH reached new heights with Vikersund's world-record track, it is now also pursuing new paths in another area of operation and is driving an image change in external communication.
In collaboration with the S-Print agency from Annaberg-Buchholz, new marketing avenues are to be explored. 'We have so far worked very successfully with our partners, but the biggest mistake would be to stand still now. To continue the course of success, we need new, future-oriented accents and a new wealth of advertising ideas,' says Geschäftsführer Peter Riedel.
The main focus of the new image campaign should be on the 'Track of Champions,' which in March in Vikersund produced two new world records in a very short time. The first eye-catcher has already been set together with ski jumper Selina Freitag: She served as the model for the first stage of the company rebranding. The result is a modern, dynamic and unique look that is currently already on the company car. 'I can't wait to see more of it,' says Peter Riedel about the new collaboration.